Sunday, April 02, 2006

Gawker Will Next Perform a Live Celeb Lobotomy

"All publicity is good publicity, as long as they spell your name right."

While most wince when they hear this phrase, it looks like the old adage is certainly true when applied to Gawker. In mid-March, the site launched an expanded version of its popular Gawker Stalker feature into a mini-site with further resources behind it (two interns!).

As publisher Nick Denton explained upon its launch: "[I]n a perversion of mashup wonder, it's a live map, in which the latest escapades of Paris Hilton and other stars are tracked in near real time." The launch earned the enterprise harsh words from celeb publicists about privacy invasion and such (as well as countless articles), with George Clooney even urging friends to "flood their Web site with bogus sightings" in order to make it go away. [I think Gawker Stalker's a nifty concept, myself.]

The result? The highest-trafficked month for Gawker ever. Ha. Take a look at the graph of their traffic stats over the past month.

That's almost 50% growth in one month, amazing. How do the evil minds behind Gawker Media top this?

1 comment:

Andrew Graham said...

How about a live, Cribs-style tour of Jessica Coen's apartment? I want to see where the magic happens. "The magic" being Gawker, of course.