Friday, December 29, 2006

E-Media Tidbits, Take Note

This is a great concrete example of print media harnessing the power of the blogosphere: The New York Daily News needed to fill two pages for its Holiday Beauty Gift Guide on December 17. They turned to Beauty Addict blogger Kristen Kelly, born and bred in New York City. This is the result. Everybody wins here.

While I'm guessing this was a one-off (Orla Healy is still on staff as their beauty editor), this is a perfect case study of a newspaper leveraging its readership base's specialized knowledge for content. Kristen gets added visibility and (hopefully) a nice freelance check. Will there be more of this in the future over at the Daily News, perhaps?

(Disclosure: Kristen is a friend and I'm incredibly excited for her on this.)

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