Wednesday, June 21, 2006

"NHL Agrees to Put Pepsi on Ice"

This was a headline from in the New York Post yesterday (June 20). Although it's a cute little headline, my first instinct was that the NHL no longer had an agreement with the beverage company to provide their drinks at hockey games next year.

But, nah, it's the more literal meaning. From Paul Tharp's story: "For about $4 million a year...Pepsi is getting exclusive rights to promote Gatorade, Lays chips, Pepsi and its water Aquafina at the 30 teams in the U.S."

Maybe it's my cynical worldview that put the negative spin on this-- certainly, two meanings can be glazed from the above headline. But the writer could have done a bunch better with the phrasing.

No comments: